TDG: Three-Fourths of US Broadband Households Now Have an Internet-Connected TV

74% of Adult Broadband Users Can Now Access Broadband Video and Pay-TV Services on a 首页 Television

普莱诺,TX(2017年1月26日)

According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016.

Connected-TV penetration grew 22% between 2013 and 2014, and another 15% between 2014 and 2015. 迟来的, 然而, growth has slowed to only 4%, a significant but not unexpected turn according to Michael Greeson, TDG President and Director of 研究.

As TDG first noted in 2004, the diffusion of connected TVs would closely follow broadband uptake, and as broadband growth begins to slow, so too does the number of new connected-TV users. TDG's latest research validates this insight. 

渗透率为74%, connected TV use is squarely in the Late Mainstream phase of its trajectory,格里森说。. "Barring any major disruption in TV technology or market conditions, growth will slow each year as the solution reaches saturation."

也就是说, pervasive access brings with it a wide range of opportunities, especially when it comes to video services. "Broadband pay-TV services are particularly well positioned to leverage this utility, which permits scale at much lower costs."

成立于2004年, TDG continues its long history of deep primary research and accurate market forecasting on the connected consumer and video behavior. The most recent data regarding connected TV use was drawn from TDG's annual study, Video Behavior in the Age of Quantum Media, which is now available for public purchase. 一项调查近2,000 US adult broadband users fielded in early December 2016, the study offers insights into video habits and preferences across multiple conduits, 多屏幕, 在多种情况下. For more 信息 about this new project, contact sales@tdgresearch.com 或致电469-287-8050.

 

关于TDG研究 TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behavior. 自2004年以来, we've helped leading and emerging technology vendors, 媒体公司, and service providers master the digital transformation and decipher how modern viewers access and engage video-whenever and wherever they may be. Learn more about how we can help improve your digital video strategies.